Our purpose

Keeping Canada moving every day with quality parts

We are proud to have a positive impact on our community. Every day, we enable millions of Canadians to travel safely. Our work also allows ambulances to save lives, trucks to deliver goods, police cars to protect neighbourhoods, and all other vehicles to remain safe and functional. We keep Canada moving every day.

Our vision

Exceptional service from a dedicated and innovative team

Leading the way towards an outstanding customer experience delivered by the most dedicated and trusted team in the industry. 

Our objectives

Customers: our true north

Ensure we have the right part, in the right market, at the right time.

Drive business excellence

Make it simple to work and do business with us.

Be an engaged and empowered team

Invest in our people.

Lead in emerging technology and innovation

Leverage new and emerging technology.

Ensure our sustainability

Create business opportunities that solidify our leadership position.

Make a difference in our communities

Our history

Experts since 1926

Since our foundation, we have built a solid reputation in parts and accessories for cars, trucks, and heavy vehicles thanks to the high quality of our products. Discover the events that have marked our history and made our company grow.

Our executives

Moving forward together

We are proud to have a united management team whose members all share the same goal: to offer quality parts, provide exceptional service to our customers, make a difference in our community, and remain at the forefront of innovation with emerging technologies.


Alain Masse


Alain Masse leads all UAP activities across Canada, including the Auto Parts and Heavy Vehicles divisions and all corporate functions. He holds a bachelor's degree in business administration from HEC Montréal. Before taking on his current position as president, he led UAP's Heavy Vehicles and NAPA Canada divisions as executive vice president. Prior to joining UAP, Alain held the position of president and general manager at Cantrex.


Frank Pipito

Vice President and Chief Financial Officer

Frank Pipito leads UAP's Finance team and has overall responsibility for the IT, administration, and strategic planning and development groups. He is a CPA with more than 30 years of experience in finance and management. Prior to joining UAP in 1991, Frank worked for Deloitte & Touche in auditing and management consulting. He has held several positions within the finance team.


Alain Primeau

Executive Vice President — Heavy Vehicles

Alain Primeau leads all activities and growth opportunities for the Heavy-Duty Vehicle Parts Division in Canada. He joined the UAP team in 2003 as Traction Sales Manager for Eastern Canada and was later assigned the role of Major Account Manager for NAPA Auto Parts. He then became Vice President of NAPA/CMAX and Vice President of NAPA Quebec and remained in these positions until 2022. Previously, Alain worked in the field hockey, apparel and office products industries. Alain is a volunteer with the Fondation Santé Urbaine and is also a member of the Board of Directors of the Pointe-à-Callière Museum.


Caroline Tremblay

Senior Vice President — Human Resources and Communications

Caroline Tremblay leads all human resources activities across Canada. She joined UAP in 2018, bringing almost 20 years of experience in human resources and change management to the table. Throughout her career, she has held HR management positions at the corporate level and at several Cascades plants in Canada and the United States, where she has played a key role in many large‑scale projects.