A new version of NAPACanada.com has been launched allowing NAPA stores to address the rapidly evolving digital marketplace and consumer expectations. In addition to a bold new site appearance, consumers can now not only check prices and availability online, but also reserve their parts before picking them up at their nearest store.
“The possibility of reserving parts online is an industry first in Canada,” says UAP President Alain Masse. “It’s a feature our customers have been looking forward to, and we’re happy to be able to provide it, along with a new version of our website. It will now be easier than ever for our customers to find the part they need, check the price, and make sure it’s in stock before they head to the store. Our entire purchasing process is now much easier, allowing us to provide a better customer experience than our competitors.”
NAPACanada.com’s online catalogue includes over 480,000 parts, and the online reservation feature is available across Canada at participating NAPA Auto Parts stores.
An increasingly digital marketing strategy
The online reservation feature is intended to increase retail sales at NAPA stores, a sector with high growth potential for NAPA.
“With the popularity of numerous digital sales platforms, today’s consumers expect to find a wide variety of products online, and the auto parts distribution industry is no exception,” explains Simon Weller, Vice President of Sales and Marketing.
To support this retail sales strategy, the company also decided to increase its use of the Flipp platform to publish its monthly flyers. “This platform gives us enormous flexibility, while letting us offer our customers promotions that are relevant to them. The platform directs customers to the right product page on our new website, where they can make an online reservation in just a few clicks,” adds Weller.
Drone delivery—another industry first
In addition to seizing the many opportunities that digital platforms present, UAP is looking to explore ways of using emerging technologies to improve the customer experience, especially delivery.
That’s why, in December, the company announced that it had signed an agreement with Drone Delivery Canada (DDC) to test a drone delivery platform for its Auto Parts division nationwide.
“For UAP, drone delivery has great potential to serve our customers more effectively, while reducing our ecological footprint,” says Masse. “In urban areas, drone delivery is an obvious solution for decreasing the number of vehicles on the road and the amount of GHG emissions they produce, especially during rush hour. We’re excited about the opportunities that this technology could bring to a company like ours, since our success relies largely on our ability to deliver the right part at the right time to our customers.”
DDC will use its logistics platform to design, prototype, and test a solution that will allow NAPA to expand its logistical resources for warehouse-to-warehouse and warehouse-to-consumer deliveries. DDC will carry out initial tests at a specific location in southern Ontario, moving on to tests out of visual range in the towns of Foremost, Alberta, and Alma, Quebec, in compliance with Transport Canada regulations.
UAP has begun preparatory work with DDC to establish a timeline for the coming months.
For more information, please contact:
Manager, Corporate Communications
Tel: 514-251-6540, ext. 7205